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Today I’m really excited to offer you extremely valuable information about Inbound Marketing and how it has fundamentally changed the way people Find, Discover, Share, Shop and Connect.
So you may be thinking, “…What has that got to do with Sex?”
It’s really simple, Blogging Is Like Sex…, because,
”You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” Kevin Anderson, Journalist, Editor for the Guardian.
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Ever since smartphones began taking off, mobile SEO has been getting more and more attention. Today, with over 200 million smartphones in circulation, mobile SEO is more important than ever before.
Throw in the Apple 4S and the Siri, which pulls the majority of its results from local searches, and the picture becomes quite clear: if you operate a local business, you can no longer afford to ignore mobile SEO.
What exactly does mobile SEO entail? How can you improve your mobile SEO?
==> Traditional Factors Matter
Mobile SEO utilizes some of the traditional SEO factors, as well as quite a few non-traditional ones.
To start with, you need to get a lot of backlinks to your website. These backlinks should be from well-established websites that already have solid reputations.
Unlike regular websites, however, you want to get backlinks from websites that are also based in your geographical area. This tells Google (and Apple) that you really are a local reputable business.
==> Citations and Google Places
Local searches don’t just depend on backlinks. They also depend on citations and your Google Places results.
A citation is the information contained on other web directories like the Yellow Pages or CitySearch. Your address, phone number, website information and so on should be the same across all these websites. This helps Google verify that you are who you say you are. read more…
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In recent years, SEO has gone through many tumultuous changes. From the Panda update which uprooted many sites to the implementation of social metrics, it’s clear that SEO ranking factors aren’t staying stagnant. However, in spite of all these changes, the underlying fundamentals of SEO haven’t changed.
These immutable fundamentals have been the same from the early days of SEO until now. In fact, they’ve only become more and more important as search engines have gotten smarter and smarter.
These are the four immutable laws of SEO.
==> Law #1: Content Is King
Google’s goal since day one has been to help the best content on the web find its way to the top of the search engines. As Google gets smarter, it’s only going to do this better and better.
Trying to game the system is not a very good long-term strategy. It’s extremely, extremely rare for people to be able to game search engines for any real length of time.
Instead, the best way to get ranked in the long run is to provide content that people genuinely like and want to share. This will generate organic backlinks, which Google loves.
==> Law #2: Think Long Term
Short-term SEO thinking is not only ineffective, it’s also extremely unhealthy.
People who try to get ranked in weeks rather than months inevitably get burned.
The methods you employ when you’re thinking long term versus short term are different. In the long run, you’ll lay much more solid foundations with long-term thinking than if you were just trying to get ranked as fast as possible.
Get in the habit of thinking in six months to a year in terms of your SEO goals. read more…
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