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Today I want to provide you with a few key stats that are pertinent to your industry and will educate you on what is working today and what is not.

In this update you will learn how to cut marketing costs and increase conversions by shifting from ‘Outbound/Old School Marketing Techniques” to the latest rage of ‘Inbound Marketing’.

Embrace ‘Inbound Marketing’ and join this incredible marketing transformation ahead of your competition.

Why are traditional outbound marketing models losing their effectiveness while new types of ‘Inbound Marketing’ gaining steam? 

First, let’s define ‘Outbound Marketing’… promoting products or services through continued advertising, promotions, public relations and sales; interruption marketing.  A few examples are, Trade Shows, Telemarketing, Print Advertising, Direct Mail and TV/Radio Advertisements.  These are just to name a few.

Outbound Marketing (Traditional/Old school) is getting increasingly challenging every day.  It constitutes the majority of marketing budgets for many businesses, has been around for ages and some even consider it a cost of doing business; however, outbound marketing presents many difficulties.

What are some of the difficulties with outbound marketing?

• Difficulty in tracking return on investment (ROI)
• Increased blocking techniques (Do not call list, Spam filters, TiVo, etc.)
• High cost, low yield; as in direct mail, with response rates declining

Why continue with ‘Old School’ techniques when new trends continue to be more effective?

To illustrate this point, I would like to share some ‘Inbound Marketing’ Statistics with you.

• Articles containing relevant images have 94% more total views
• Video testimonials on YouTube can generate up to 3x more conversions than organic visitors
• 71% of B to B buyers go to the internet to get industry specific information
• The click-through rate on triggered messages is 119% higher than ‘business as usual messages’
• Companies that auto-publish to social media generate 50% more leads
• Inbound leads cost 61% less than outbound leads!

Discover how TargetBlaze can bring YOUR business to the next level.

Take the next step…  Click on the link below to learn what the differences are between ‘Inbound vs. Outbound’ Marketing, and Call Me at 727-487-1832.