Magnetic^TM

Copywriting is the art of writing in a way that sells products. The primary concern of a copywriter isn’t branding, it’s conversion rate: the percentage of people who buy after seeing your sales page.

Even if you’ve never written a sales page before, learning the basics will allow you to greatly increase your selling power.

This five minute crash course will show you how to use one of the oldest and most proven copywriting formulas in advertising history: Attention, Interest, Desire, Action (AIDA).

==> Attention

The first and most important step in the copywriting formula is attention. Attention is the first impression. Can you catch your readers’ attention in five seconds or less?

The best way to catch attention is through a strong headline. Your headline should speak directly to your readers’ needs and make a bold promise that keeps them reading more.

Most copywriters spend an inordinately high amount of their copywriting time on the headline. Why? Because if you don’t catch their attention, nothing else you write matters. Your headline should get someone to stop whatever they’re doing and pay attention. read more…