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Ever since smartphones began taking off, mobile SEO has been getting more and more attention. Today, with over 200 million smartphones in circulation, mobile SEO is more important than ever before.
Throw in the Apple 4S and the Siri, which pulls the majority of its results from local searches, and the picture becomes quite clear: if you operate a local business, you can no longer afford to ignore mobile SEO.
What exactly does mobile SEO entail? How can you improve your mobile SEO?
==> Traditional Factors Matter
Mobile SEO utilizes some of the traditional SEO factors, as well as quite a few non-traditional ones.
To start with, you need to get a lot of backlinks to your website. These backlinks should be from well-established websites that already have solid reputations.
Unlike regular websites, however, you want to get backlinks from websites that are also based in your geographical area. This tells Google (and Apple) that you really are a local reputable business.
==> Citations and Google Places
Local searches don’t just depend on backlinks. They also depend on citations and your Google Places results.
A citation is the information contained on other web directories like the Yellow Pages or CitySearch. Your address, phone number, website information and so on should be the same across all these websites. This helps Google verify that you are who you say you are. read more…