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Today I’m really excited to offer you extremely valuable information about Inbound Marketing and how it has fundamentally changed the way people Find, Discover, Share, Shop and Connect.
So you may be thinking, “…What has that got to do with Sex?”
It’s really simple, Blogging Is Like Sex…, because,
”You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” Kevin Anderson, Journalist, Editor for the Guardian.
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Today I want to provide you with a few key stats that are pertinent to your industry and will educate you on what is working today and what is not.
In this update you will learn how to cut marketing costs and increase conversions by shifting from ‘Outbound/Old School Marketing Techniques” to the latest rage of ‘Inbound Marketing’.
Embrace ‘Inbound Marketing’ and join this incredible marketing transformation ahead of your competition.
Why are traditional outbound marketing models losing their effectiveness while new types of ‘Inbound Marketing’ gaining steam? read more…
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There are many reasons why social media marketing is effective.
The first may seem rather obvious, and that is that social media marketing is free (unless you are paying a consultant). The only cost involved is time, but the amount of traffic you can generate makes it worthwhile. Another advantage of social media marketing is that you get quick results, as the content you develop can be viewed by thousands of people the same day you post it.
This makes it a great option for launching a new blog or site and getting attention right away. The flexibility of social media also makes it attractive. Thanks to the wide variety of social media sites you are sure to find a niche that matches up with your marketing needs. From social news sites to networking and bookmark sites, you have many choices and you’re never committed to using the sames sites repeatedly if they aren’t working for you.
Contact us if you have any questions in your social media marketing strategy. And find out how you can have a full-time person managing it without paying a full-time employee salary.
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Copywriting is the art of writing in a way that sells products. The primary concern of a copywriter isn’t branding, it’s conversion rate: the percentage of people who buy after seeing your sales page.
Even if you’ve never written a sales page before, learning the basics will allow you to greatly increase your selling power.
This five minute crash course will show you how to use one of the oldest and most proven copywriting formulas in advertising history: Attention, Interest, Desire, Action (AIDA).
==> Attention
The first and most important step in the copywriting formula is attention. Attention is the first impression. Can you catch your readers’ attention in five seconds or less?
The best way to catch attention is through a strong headline. Your headline should speak directly to your readers’ needs and make a bold promise that keeps them reading more.
Most copywriters spend an inordinately high amount of their copywriting time on the headline. Why? Because if you don’t catch their attention, nothing else you write matters. Your headline should get someone to stop whatever they’re doing and pay attention. read more…
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In recent years, SEO has gone through many tumultuous changes. From the Panda update which uprooted many sites to the implementation of social metrics, it’s clear that SEO ranking factors aren’t staying stagnant. However, in spite of all these changes, the underlying fundamentals of SEO haven’t changed.
These immutable fundamentals have been the same from the early days of SEO until now. In fact, they’ve only become more and more important as search engines have gotten smarter and smarter.
These are the four immutable laws of SEO.
==> Law #1: Content Is King
Google’s goal since day one has been to help the best content on the web find its way to the top of the search engines. As Google gets smarter, it’s only going to do this better and better.
Trying to game the system is not a very good long-term strategy. It’s extremely, extremely rare for people to be able to game search engines for any real length of time.
Instead, the best way to get ranked in the long run is to provide content that people genuinely like and want to share. This will generate organic backlinks, which Google loves.
==> Law #2: Think Long Term
Short-term SEO thinking is not only ineffective, it’s also extremely unhealthy.
People who try to get ranked in weeks rather than months inevitably get burned.
The methods you employ when you’re thinking long term versus short term are different. In the long run, you’ll lay much more solid foundations with long-term thinking than if you were just trying to get ranked as fast as possible.
Get in the habit of thinking in six months to a year in terms of your SEO goals. read more…
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The main goal for most business owners online would be to try and get as many visitors as they possibly can. This can be very easy for some while it can be an impossible task for others.
The problem really lies in your strategy and the things that you post about. Is it worth reading? Is it something that people will click on if they read it on Facebook? Will they be happy that they read that article?
Create Good Content
If you want more visitors, you will need to focus on being able to bring them back.
There is nothing worse then having a thousand visitors and then never having them come back.
Creating good content will make sure that your visitors will come back for more. This is a better thing to focus on as long term success should be the goal. read more…
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